Head of Marketing
Shakespeare’s Globe is looking for a Head of Marketing to join our Marketing Department.
hakespeare’s Globe is currently seeking a Head of Marketing to join our Marketing Department.
Reporting to the Director of Audiences, the Head of Marketing will lead the marketing team in the development and implementation of marketing strategies and campaigns for all elements of the Globe’s offering including Education, Theatre, Guided Tours, Events, Tours, Catering and Retail. This role will foster a culture of collaboration across audience facing activities and campaigns; operating a test-and-learn approach where data and reporting are built into planning and decision-making. This role will lead the strategies around maximising sales, data and insight, brand, engagement and social community.
This role is offered on a permanent, full-time basis and we are happy to discuss flexible working. This role can be worked wholly remotely at the moment (with on-site working available) but in the coming months we expect that regular on-site working, will be required (with some remote working possible).
The successful candidate will have senior professional experience in cultural marketing and will oversee a large team of marketing, design, data and social media colleagues. The right person will have an understanding of the range of strategies and techniques available to capture and learn from market insights and research, and the principles of audience targeting and influencing. Significant experience managing a team along with a track record of creating, delivering and evaluating integrated and joined-up marketing plans will ensure that the team are able to deliver on shared revenue and audience targets. Strong content and audience strategy experience, along with sound budget management is essential. As an organisation, the Globe is committed to the principles of equality, diversity and anti-racism and implementing them throughout our work, so we ask all colleagues to have a personal commitment to this too.